Balancing fleet safety and compliance A strategic guide to video telematics for last mile operators
Table of contents Executive summary: Navigating a compliance paradox..................................................................................................1 The safety imperative for the use of AI-powered dash cameras.....................................................................................2 GDPR (General Data Protection Regulation)..............................................................................................................3 Charter of Fundamental Rights of the European Union............................................................................................3 The EU AI Act...............................................................................................................................................................4 National privacy and workplace monitoring laws......................................................................................................4 The GO Focus Family.........................................................................................................................................................5 Privacy by design.........................................................................................................................................................5 GO Focus: The hardware-first privacy solution .......................................................................................................... 6 Driver activated event capture button........................................................................................................................6 GO Focus Plus: For advanced AI coaching................................................................................................................6 GO Focus Pro: For 360-degree vision with advanced AI...........................................................................................7 Privacy and safety configurations .....................................................................................................................................8 Privacy options............................................................................................................................................................8 Building trust and acceptance of video telematics..........................................................................................................9 Real-world data challenges the assumption of driver resistance to video telematics..........................................10 An integral component of a progressive safety culture..........................................................................................12 The framework for a compliant and successful video telematics implementation.....................................................13 Phase 1: Road-facing camera system......................................................................................................................13 Phase 2: Integrating in-cab lenses and advanced AI coaching..............................................................................14 Pre-Installation roadmap..................................................................................................................................................14 Union and work council collaboration......................................................................................................................14 Legal assessments....................................................................................................................................................14 Telematics policy.......................................................................................................................................................15 Hardware best practices...........................................................................................................................................15 The power of integrating dash cams with telematics insights.....................................................................................16 Autopairing for a streamlined, faster implementation............................................................................................16 Solving real-world safety challenges for last mile fleets . ..............................................................................................17 Avoiding false warnings............................................................................................................................................17 Alerting for internal safety risks...............................................................................................................................17 Full-vehicle security monitoring................................................................................................................................17 Video telematics is the future of last mile safety...........................................................................................................18
Last mile dash cam
E xecutive summary: Navigating a compliance paradox Last mile fleet operators must continually enhance fleet safety to remain compliant with evolving safety legislation and safeguard their drivers from the risks posed by demanding work schedules and busy roads. Equally, organisations have a clear duty of care to their workforce and must provide their drivers with the support and tools they need to be safe. These combined forces have accelerated the transition from traditional telematics-based fleet safety programmes to those supported by AI-powered video solutions. AI video telematics is a potentially life-saving technology that proactively mitigates high-risk behaviours to protect the driver and other road users. Tangible benefits such as a reduction in collisions, insurance claims, and unsafe driving events demonstrate the value of adding a video layer to a traditional telematics solution. However, fleet operators across the EU must tread carefully to ensure that any new video telematics system complies with applicable legislation, such as GDPR, the EU AI Act, and individual countries’ data protection, privacy, and labour laws. The risks of not doing so can be significant. For example, failure to comply with core GDPR principles can expose organisations to fines of up to 4% of global annual revenue 1 . This creates a compliance paradox. Driver error is the principal cause of road traffic accidents, with research from traffic safety studies finding it to be involved in up to 95% of accidents 2 . Yet many fleets are hesitant to employ the tool that can proactively mitigate this risk, for fear of breaching one of these laws. A potential solution is to implement fleet video telematics in a phased manner, with early workforce engagement and a privacy-first perspective that proactively addresses the necessary legislation, while enabling fleets to benefit from the critical safety net that the technology provides to safeguard the lives and livelihoods of their drivers and other road users. This white paper provides a strategic guide for Fleet Managers, Operations Directors, Legal & Compliance Officers, and Board-level stakeholders. It outlines certain key legal, technical, and workforce considerations required to effectively implement video telematics in a way that is proportionate and compliant. Data protection laws and national implementing legislation are complex and subject to interpretation and evolution. In addition, specific obligations can vary significantly depending on the jurisdiction(s) in which you operate, the nature of your business, and your particular use of technology and data. A one-size-fits-all approach to compliance is often inadequate, therefore this white paper should serve only as a supportive resource, intended to highlight fundamental requirements to support your own compliance analysis and should not be construed as constituting legal advice or viewed as a substitute for your own legal counsel.
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In every conversation I have with last mile operators, the compliance paradox is real — they know video telematics can protect their drivers and fleet assets, but they’re worried about getting it wrong. When fleets take a phased approach — starting with road-facing cameras, then layering in advanced AI coaching only where work councils approve it — they move from hesitation to genuine buy-in.”
- Roland Kremer, Senior Business Development Manager, Geotab
The safety imperative for the use of AI-powered dash cameras Across the EU and the UK, road safety policy is shaped by the long-term objective of eliminating road fatalities and serious injuries. This ambition, commonly referred to as “Vision Zero”, has been adopted at both European and national levels as a guiding framework for transport policy. At the EU level, the European Commission has set a target of close to zero road deaths by 2050, supported by interim targets to reduce fatalities and serious injuries by 50% by 2030 3 . These policy commitments have accelerated the adoption of advanced vehicle safety technologies, including camera-based systems. AI-powered dash cameras have gained traction within this context because they address human error, one of the most persistent contributors to road risk. European Commission research indicates that human error is a contributing factor in 95% of road traffic accidents 4 . Meanwhile, organisations such as the British Safety Council highlight the role of video telematics and machine vision in identifying and mitigating unsafe driving behaviours 5 . By enabling real-time driver feedback and post-event training, these systems support a shift from reactive incident management to proactive risk reduction. At the regulatory level, this direction of travel has been reinforced by the EU’s new standard for road safety, General Safety Regulation 2 (GSR2). This regulation mandated a range of advanced driver assistance systems (ADAS) to be fitted to new vehicles from July 2024, extending the requirements from July 2026 so that all new vehicles must include camera systems with advanced driver distraction warnings (ADDW). This regulation reflects a trend towards monitoring driver state and behaviour in order to improve safety.
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European and National legal frameworks governing video telematics deployment Alongside the safety requirements outlined in the previous chapter, organisations that are deploying AI-powered dash cameras must operate within a legal framework governing data protection, privacy, workplace monitoring, and the use of AI. The principal legislations are summarised below, although they are subject to change, and organisations will need to conduct their own thorough legislative analysis for each country they operate in. GDPR (General Data Protection Regulation) The GDPR is the core legislation related to data protection for AI-powered dash cameras in EU fleets, as it governs the processing of personal data captured in video, audio, or metadata (e.g. license plates or personal identities) 6 . For fleet operators, key principles include: • Lawful basis for processing: such as legitimate interest or legal obligation • Data minimisation: recording only what is necessary for safety or compliance • Storage limitation: deleting footage after a defined period unless it’s required for an incident • Transparency: informing drivers and passengers about the monitoring The UK follows a similar framework under UK GDPR, ensuring consistent protection for personal data in dash camera footage. Charter of fundamental rights of the European Union The Charter of Fundamental Rights of the European Union underpins EU data protection law and shapes how GDPR is interpreted and enforced. Specifically, Article 7 establishes the right to respect for private life and Article 8 establishes the right to protection of personal data 7 . Continuous or wide-range video recording by dash cams without image blurring may interfere with these fundamental rights, necessitating strict adherence to proportionality and necessity principles.
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The EU AI Act The EU AI Act introduces a risk-based framework for AI-powered dash cameras, with obligations that vary depending on the system’s functionality 8 . For high-risk applications (e.g. AI systems that leverage biometric information or are intended to be used to make decisions affecting terms of work-related relationships ), fleets must ensure: • Human oversight: using AI insights as a supportive resource and not as a conduit for automated decision making or a substitute for human decision making and oversight • Transparency: clearly communicating what is monitored and why • Data governance: using accurate and relevant data • Accurate documentation: maintaining records to demonstrate compliance Even for lower-risk systems, the AI Act emphasises accountability and reliability, requiring fleets to monitor AI performance and address potential biases or errors in real-world use. Geotab is committed to complying with all applicable AI laws in the jurisdictions in which we operate. We monitor the EU AI Act, related delegated acts, and forthcoming Commission guidance, and we are building our internal AI governance program to be capable of meeting EU AI Act requirements when they come into force.
National privacy and workplace monitoring laws EU Member States have introduced national laws to complement GDPR, particularly in areas such as employment. While these laws do not alter the core GDPR principles, they may impose additional requirements on workplace monitoring, including consultation obligations and restrictions on surveillance practices. This means that while the legal framework is harmonised at the EU level, practical expectations can vary, particularly in countries with strong worker representation structures. Effectively, this establishes different countries as being more or less cautious of the use of certain dash cameras’ AI features, such as driver monitoring, driver authentication and continuous recording. For example, in Germany, works council approval is mandatory for workplace monitoring under Betriebsverfassungsgesetz (BetrVG) § 87 9 . In order to balance the safety benefits of AI-powered dash cameras with their legal obligations, organisations must ensure a structured, defensible approach to implementation.
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The GO Focus Family Privacy by design
Geotab’s video telematics products and integrations enable fleets to choose the right solution for the specific legislation in each region they operate in, as well as the requirements of work councils or unions. Last-mile fleets in urban environments frequently operate in low- light conditions with fast-moving pedestrians. In the event of an accident, they require video footage that is admissible and effective in court. The GO Focus family provides this assurance with the following standards for its road-facing cameras: • 1080p, Full HD Resolution, HDR (for PRO only).
• Frame rates of 30 frames per second, crucial for incident reconstruction, and to capture every little detail. • The 940nm IR illuminator is invisible to the human eye, preventing any distracting red glow for the driver. • Compression codecs H.264 and H.265, which reduce data storage and address GDPR data minimisation requirements. • 142° field of view provides a wider context for incident reconstruction. • AES-256 encryption in transit and at rest, to keep your data protected. MyGeotab Audit Logging — High-Level Overview What it does: MyGeotab’s audit logging tracks who accessed what and when in the fleet management platform. It creates a record of user activities for compliance, security, and accountability purposes. Current capabilities: • Add-in access: Logs when users open or install third-party tools and integrations • Event tracking : Records who accessed specific data like live vehicle streams or video clips, along with timestamps and user identity • Data queries: Supports investigation of specific incidents (e.g. “Who viewed this vehicle’s data on this date?”)
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GO Focus: The hardware-first privacy solution The GO Focus dash cam was purpose-built for environments that prioritise zero driver-facing recording. With no microphone or inward-facing camera, it provides a hardware guarantee against in-cab monitoring and biometric data collection. Additionally, the device is engineered to continuously overwrite footage from the road-facing camera, preserving data only when a safety event occurs or when the driver presses the “panic button”. This circumvents the concerns that arise from continuous recording.
Driver activated event capture button All GO Focus dash cams feature an event capture button that the driver can press to record a short video manually. The footage duration is long enough to capture the critical context of an event (like a near-miss or a dangerous incident), without recording excessive, unnecessary footage. This is designed to respect driver privacy while still providing the necessary evidence for safety and exoneration.
Privacy and safety don’t have to be competing priorities. Solutions like Lens-as-a-Sensor prove it: the AI coaches the driver in real-time without ever recording cabin footage, so you get the safety benefit without the privacy exposure.” - Roland Kremer, Senior Business Development Manager, Geotab
How it works In lens-as-a-sensor mode, the AI “sees’ the risky behaviours in near real-time, but immediately “forgets” the video, processing the data without ever creating a recording.
GO Focus Plus: For advanced AI coaching The GO Focus Plus solution includes road and cabin cameras with advanced AI coaching capabilities, and an optional auxiliary camera. The system utilises an event-triggered model, where video is uploaded to the cloud only when specific safety rules are met, keeping routine footage stored only on the local device. Customers can configure their own data retention periods for both cloud and edge data, as well as the length of footage before and after an event that’s uploaded to the cloud, addressing the GDPR principles of storage limitation and data minimisation. Information remains protected via robust encryption protocols throughout the cloud transit process and while stored on the device, adhering to rigorous AES-256 criteria. This model has several customisation options to allow fleets to activate only the features that match their specific policies created to align with necessary legislation and union or works council requirements: Lens-as-a-Sensor – In this mode, the inward-facing camera runs Geotab Video’s full Driver Monitoring System (DMS) AI stack to detect risky behaviours and deliver immediate audio alerts directly to the driver. No inward-facing video is ever recorded, stored, or uploaded, providing instant coaching without creating any in-cabin video record of the driver’s actions.
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Road-facing-only – GO Focus Plus is also available with just a road-facing camera. This version uses a “Road Driver Monitoring System (DMS)” to detect driver distraction and deliver in-cab coaching by analysing how well the vehicle is being driven (for example, lane keeping and similar driving indicators). As there is no cabin camera, no inward-facing video can ever be recorded, stored, or uploaded. The GO Focus Plus Road-Facing camera can be the starting point of a video telematics programme to build work council and regulator approval, as part of a long-term safety initiative. The device’s mini-USB port acts as an expansion port to plug in an auxiliary camera, such as an in-cab camera with AI-powered Driver Monitoring Systems or a rear-facing camera, without needing to hardwire completely separate camera systems into the vehicle. The GO Focus Plus can be customised to disable the microphone and/or in-cabin camera. Faces and license plates are blurred by default in Europe. This action is recorded within a comprehensive audit log.
GO Focus Pro: For 360-degree vision with advanced AI
The GO Focus Pro supports up to five weatherproof auxiliary cameras, providing complete coverage of the vehicle, driver, cargo, and surrounding environment. Its real-time AI safety features allow for the detection of traffic-light violations, forward-collision warnings, and vulnerable road users in blind spots. With full surround video coverage and advanced AI, GO Focus Pro gives fleets the visibility and intelligence needed to protect drivers, vehicles, and the communities they serve. The solution accelerates incident investigations, helps defend against unwarranted claims, and enables drivers to self-correct before high-impact events occur, reducing collisions, downtime, and overall operating costs. As with the Plus device, the GO Focus Pro utilises an event-triggered model, where video is uploaded to the cloud only when specific safety rules are met, keeping routine footage stored only on the local device. Customers can configure their own data retention periods for both cloud and edge data, as well as the length of footage before and after an event that’s uploaded to the cloud, addressing the GDPR principles of storage limitation and data minimisation. Information remains protected via robust encryption protocols throughout the cloud transit process and while stored on the device, adhering to rigorous AES-256 criteria. The GO Focus Pro can be customised to disable the microphone and/or in-cabin camera. Faces and license plates are blurred by default in Europe. In specific cases, such as a request from governmental authorities, a MyGeotab user with a specific role can export unblurred videos from an event. This action is recorded within a comprehensive audit log.
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Privacy and safety configurations Privacy options
OFF
Disable in-cabin camera Can be easily disabled entirely from MyG (audio too). Both come as default off out of the box.
In-cabin camera cover
Road facing only GO Focus Plus with only a Road Facing Camera (rear Aux cam can still be added).
Lens as a sensor No In-Cabin Video provided, but Full DMS still available.
Blurring Blur faces and
Add on accessory (sold separately) that can be easily added and removed by the driver.
license plates on all cameras. On by default in Europe.
All privacy and safety features are customisable per vehicle or fleet group via MyGeotab. Default settings always prioritise driver privacy. In all configuration options, live streaming and audio-recording are either unavailable by design (e.g. Go Focus) or are configurable by the customer (e.g. Go Focus Plus and Pro), and remote event requests are restricted to authorised users. Key differentiators: • All GO Focus models process video on-device using edge AI; no footage is reviewed by third-party personnel. • Geotab’s dedicated road-facing-only dashcam SKU features continuous loop data overwriting and operates
without an existing microphone, specifically for fleets with the highest privacy restrictions. • Cryptographic modules within the GO9 and GO9B devices have FIPS 140-3 validation.
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Building trust and acceptance of video telematics
The most successful video telematics rollouts are built on open communication and establishing shared safety goals. Drivers and their representatives should be consulted from the outset so that their comfort and collaboration are prioritised throughout the process. To gain the acceptance of drivers, unions and work councils, the video technology should always be framed around improving their safety and gaining their trust. Conversations should focus on the principles of privacy by design, driver exoneration, and controlled data access. Privacy by design Drivers’ primary concern with video telematics is whether their privacy will be protected. Workforce councils and unions will have specific privacy requirements that should be agreed upon from the outset. Trust that these requirements are consistently and vigorously complied with can be guaranteed with a combination of hardware and policy that satisfies the safety programme’s specific needs and the privacy policy’s requirements. Driver exoneration In the event of a collision or false claim, the dash camera’s video footage serves as an unbiased, independent witness, helping prove what truly happened. This is the most powerful tool for exonerating drivers from blame in incidents they did not cause, protecting their professional record and livelihood. Geotab’s video footage is instantly available through the integrated MyGeotab platform to help prove the driver’s innocence. For drivers, this changes the camera’s role from that of a monitoring device to a protective shield. As real-world examples build across the fleet of the cameras’ support in defending drivers, then trust in the system builds with it. Geotab’s GO Focus Plus and Pro video solutions also act as a safety co-pilot for drivers, detecting indicators of distraction or fatigue and providing gentle feedback to give them extra support when they need it.
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Countering alert fatigue GSR2 mandates Advanced Driver Distraction Warnings (ADDW) on all new vehicles, but these machine noises can be overwhelming for drivers and become a source of stress. Geotab’s GO Focus video solutions provide drivers with customisable verbal warnings that cut through the OEM beeps. Designed to mitigate alert fatigue, a calm voice prompt offers a more intuitive, less stressful alternative to traditional beeps. Controlled data access A further concern of work councils is the potential for drivers’ personal data to be misused by management. A successful programme mitigates this risk through strict, policy-based controls. Geotab’s platform is designed to support this by providing granular, role-based user permissions that allow organisations to control who can view specific data. Geotab advocates for a data access model with footage restricted to specific, non-management roles such as a designated Health & Safety Officer. This allows the fleet to create an environment where data is used exclusively for its intended purpose – safety and potential exoneration – and never for punitive action.
Real-world data challenges the assumption of driver resistance to video telematics
Many fleets stall progress on video telematics adoption because they think their drivers will be opposed to the technology, particularly when it features an in-cab lens. Geotab commissioned research across seven EMEA markets (UK, Germany, France, Netherlands, Ireland, Italy, Spain) to understand driver attitudes toward dashcams, and the results were clear that while drivers may express initial concerns, the overwhelming majority would accept cameras for exoneration purposes.
While more than 9 out of 10 (92%) are concerned about the use of dashcams, an identical 92% would be willing to overlook those concerns if footage could prove they were not at fault after a collision ( Geotab Driver Survey, November 2025 )
Even in France, a privacy-conscious market, 77% of drivers stated that they would accept cameras if the footage could prove they were not at fault.
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Willingness to overlook personal concerns if footage could prove not at fault (Q7):
97%
95%
95%
95%
100% 92%
91%
91%
77%
80% 60% 40% 20% 0%
Fig. xx Percentage of respondents answering that they were willing to overlook privacy concerns if the footage could prove they were not at fault - Geotab Driver Survey
Comfort with AI coaching instead of stored video (Q5):
94%
100%
91%
90%
88%
87%
87%
86%
80% 70% 60% 90% 50% 40% 20% 10% 30% 0%
70%
Fig. xx Percentage of respondents answering that they were comfortable with video telematics providing AI coaching instead of just storing video - Geotab Driver Survey
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Positive view on dashcam footage for coaching (Q6 - valuable/ acceptable responses combined):
75%
72%
69%
69%
70%
67%
66%
65%
63%
61%
60%
55%
Fig. xx Percentage of respondents answering that they felt dashcam footage was valuable or acceptable for coaching - Geotab Driver Survey
An integral component of a progressive safety culture When fleets introduce dash cameras as part of a broader commitment to driver wellbeing, safety, and support, they can help create a stronger culture of safety across the organisation. Video footage from the cameras can become a core component of driver training, providing the real-world evidence of safety incidents that allows for more productive feedback sessions. This can actively support the drivers’ professional development and improve engagement in improving their safety performance. Gamification of safety performance and positive reinforcement of low-risk driving can be powerful tools to encourage safer driving habits and increase driver engagement. Video footage can then provide valuable context for managers to support their drivers with meaningful, personalised coaching, helping them understand specific safety risks in real-world situations and refine their skills in a supportive, educational environment. In this environment, video telematics becomes an integral component of a wider effort to improve driver safety, reduce stress, and help ensure that drivers return home safely at the end of each shift. Geotab vitality works with video telematics to turn drivers into safety champions The greatest hurdle in fleet safety isn’t only technology, it’s securing driver buy-in. Geotab Vitality solves this by pairing GO Focus video telematics with behavioural science proven at scale across the Vitality Group’s 42 million global members. By scoring daily driving and rewarding progress with cash at 160+ retailers, drivers become active participants. Instead of feeling monitored, operators are motivated to actively improve. In one study, this cultural shift has delivered a 41% behaviour improvement within 60 days and a 22% reduction in collision risk; across high and low performing drivers alike. Because the solution runs on the existing Geotab GO device, fleets can activate it instantly, requiring no new hardware or additional rollout friction.
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The framework for a compliant and successful video telematics implementation To ensure compliance with each country’s data protection and privacy laws, fleets will need a robust data security architecture that can be customised for the requirements of different countries and work councils, while also ensuring broad compliance with EU-level requirements. A one-size-fits-all approach to video telematics will place fleets at risk of unnecessary exposure. As well as ensuring open communication with work councils and unions based on the principles outlined above, a successful framework employs a phased approach that centres on building driver trust and union collaboration. Phase 1: Road-facing camera system By starting dash camera implementation with units that feature only a road-facing lens, drivers can see how the camera protects their welfare by acting as an independent witness in the event of unforeseen circumstances. With continued evidence throughout the fleet of the support that the camera footage provides in events of false insurance claims and 50-50 accidents, the drivers build trust in the value that the system offers them. Case study example A pedestrian trips into the road, and the driver slams on their brakes to prevent a collision. When this incident is reviewed by telematics data alone, it flags as harsh braking, and the driver would have no proof that they were practising defensive driving to mitigate a potentially fatal accident. When accompanied by dash camera footage of the incident, the driver’s innocence can immediately be shown.
Road-facing cameras that utilise road driver monitoring systems, such as lane keeping, to detect driver distractions will also provide the drivers with valuable real-time safety coaching. This helps them self-correct risky behaviours and take ownership of improving their driving style to make themselves and other road users safer.
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Phase 2: Integrating in-cab lenses and advanced AI coaching
Once drivers have seen the value of the dash cameras, and the necessary assessments have been conducted in consultation with work councils and unions, then fleets can consider expanding the dash camera functionality with an auxiliary in-cab lens and AI- powered distraction-detecting capabilities. The driver can then receive safety coaching in near real-time to actively adjust their behaviour and mitigate the risk of accidents. This two-step approach ensures that every driver feels listened to and that the technology is introduced at a pace that feels comfortable for the whole team. Pre-installation roadmap Before a single camera is installed, there are essential legal and social documents that must be in place. This roadmap helps your fleet meet its regulatory obligations while maintaining a transparent and supportive relationship with your workforce. Union and work council collaboration Working with drivers’ representatives is a vital step in ensuring the acceptance of the technology. Unions and Work Councils should be consulted from the outset, with the technology framed around improving drivers’ safety and gaining their trust. The section “building trust and acceptance of video telematics” outlines the three core pillars to focus on for the most productive and collaborative conversations. Legal assessments Before deployment, your data protection team or legal counsel should determine the need to complete two assessments and conduct them where necessary. This provides the formal documentation required by work councils and regulatory bodies to prove the project is being handled with integrity. Data protection impact assessment (DPIA): This is a mandatory requirement under GDPR for technology that is likely to result in a high risk to the rights and freedoms of individuals, which generally includes the monitoring of individuals. It identifies and minimises any potential risks to driver privacy, ensuring that the data you collect is necessary and handled securely. Legitimate interest assessment (LIA): This document establishes the legal basis under applicable data protection law (including GDPR Article 6(1)(f)) for processing personal data processed in connection with the use of AI-powered dash camera technology. It applies a three-part test: (1) identifying the company’s legitimate purpose (e.g. fleet safety, accident prevention, liability protection, and driver coaching; (2) confirming the processing is necessary and proportionate to that purpose; and (3) balancing those interests against drivers’ reasonable privacy expectations. Where drivers’ interests are not overridden, the LIA documents that conclusion and the controls in place to support it.
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Telematics policy A clear written policy document that addresses the following key areas will provide work councils and unions with evidence that the necessary safeguards are in place: • The official purpose of the video programme • Confirmation that an appropriate and comprehensive DPIA and LIA have been completed, where required by applicable law • A detailed breakdown of who can access data and under what specific circumstances • A clear statement on how data will not be used (e.g. for disciplinary action unrelated to safety events) • The defined data retention period • The process for a driver to review footage from an incident in which they were involved • Phased rollout agreement, including any pilot studies and modular approaches to the use of the technology Hardware best practices The physical installation of the camera is important to get right. The device must be placed in a location that optimises safety, without obstructing the driver’s field of vision and in compliance with local laws. • The camera should be mounted so that the road-facing lens is within the swept area of the windscreen wipers to ensure clear footage in all weather conditions. • To comply with safety regulations, the device must be placed where it does not interfere with the driver’s line of sight. A common location is behind the rear-view mirror. • Avoid mounting hardware on the A-pillar, as this can create blind spots or interfere with airbag deployment zones. Learn more about physical installations
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The power of integrating dash cams with telematics insights
As standalone and OEM-installed dash cameras work in isolation, their video footage can be misaligned with the telematics logs. Meanwhile, siloed video insights force managers to navigate multiple platforms to piece together the events that led to a safety incident. Many vehicles now also have Event Data Recorders (EDR), otherwise known as “Black Boxes”, installed, but these can be hard to access. In contrast, the GO Focus system integrates directly with the MyGeotab fleet management platform via the GO9 telematics device, creating a unified and accessible safety narrative. Geotab’s Full HD (road-facing) and HD (cab-facing) video footage is presented alongside rich data from the telematics unit, providing a full context of any safety-related incident. The specific safety incidents recorded by the GO Focus cameras can be used alongside long-term dashboards and safety trend data in the MyGeotab platform, enabling safety managers to deliver enhanced training to their drivers. Video clips can be prioritised for managerial review according to each fleet’s specific safety concerns, with the ability to filter by repeat offenders and high-risk activities, reducing the administrative burden on safety managers and ensuring that the most safety-critical videos are highlighted for driver training. Bridging the management gap GSR2 makes the ADDW in-cab “beep” mandatory, but it doesn’t help the safety manager. These new vehicles will warn the driver, but Geotab goes further to record and report for the manager through the MyGeotab platform. The OEM system creates another machine noise for the driver to contend with, while the GO Focus Plus unit is an integrated coaching platform that presents precise footage of critical safety events so that training can be personalised and based on real-world incidents. Autopairing for a streamlined, faster implementation Utilising an integrated camera solution also eases the implementation process, since the unit will auto-pair with the telematics device and self-calibrate, preventing the need for lengthy manual setups and the risk of synchronisation errors that could lead to inaccurate safety data. When the GO Focus unit is plugged into the GO9 telematics device, it instantly recognises the vehicle ID, immediately delivering accurate safety insights.
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Solving real-world safety challenges for last mile fleets Last mile fleet logistics is unlike that of any other industry, coming with its own safety and operational challenges that can be mitigated with the help of modular camera systems and advanced AI. Avoiding false warnings Delivery drivers are exempt from wearing seatbelts in certain scenarios in some jurisdictions. OEM-installed ADDW systems and basic AI cameras commonly lack the functionality to be able to customise safety alert settings, causing frustration for last mile drivers who find themselves being constantly beeped at. This can result in alert fatigue, where the beeps intended to warn the driver of a possible safety infraction start to become ignored. In contrast, GO Focus cameras with in-cab lenses can deliver contextual seatbelt warnings. Alerts are highly customisable through MyGeotab, with the ability to set threshold speeds and driving durations so that the AI can differentiate between genuine safety violations and legal operating exemptions. This customisation eliminates false alerts and allows drivers to place their trust in the technology so that when an alert is given, the driver knows it’s for a genuine risk. Alerting for internal safety risks Dash cameras with in-cab lenses actively alert the driver to potential distractions that are common for last mile deliveries, such as the use of a mobile phone or navigation device to find a delivery location, or drivers receiving and making calls. Full-vehicle security monitoring With the start-stop nature of last mile deliveries, a common security risk is that the cargo door is left open while the vehicle is in motion. Using the mini USB port on the GO Focus Plus cameras, fleets can add a low-cost camera that provides a clear view of the cargo hold or the rear of the vehicle for cargo protection and additional video context of the rear of the vehicle.
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Video telematics is the future of last mile safety For last mile operators across the EU and the UK, AI-powered video telematics is becoming integral to fleet safety management. The introduction of mandatory ADDW systems through GSR2 suggests that safety regulation is moving towards greater use of camera-based technologies to reduce road risk and support safer driving behaviours. When implementing a video telematics system, fleets must navigate legitimate concerns around privacy, workplace monitoring, and the responsible use of AI. European organisations are expected to demonstrate that any deployment is proportionate, transparent, and designed with clear safeguards around data collection and usage. The question for fleet operators is therefore not whether to deploy these systems, but how to do so in a way that instils drivers’ trust and enhances safety, while ensuring legal compliance. The best video telematics systems provide fleets with far more than collision footage. In-cab guidance helps drivers recognise and self-correct high-risk behaviours before incidents occur, while event-based video footage gives safety managers critical context for constructive driver coaching. Just as importantly, video evidence can help exonerate drivers involved in non-fault collisions, protect their livelihoods, reduce disputes, and help fleets manage insurance claims processes more effectively. Geotab’s video telematics solutions go beyond mere compliance to help fleets actively manage safety and ensure persistent improvement. Through configurable AI-powered verbal alerts, event-based recording integrated with rich telematics data, and a privacy-focused architecture, fleets can integrate video telematics into their safety programmes in a workable manner that supports the development of an enduring culture of safety. Geotab offers the expertise needed to navigate the European legislative landscape, the collaborative framework to support your drivers and unions, and the technical assistance to ensure your programme is a success.
Contact our EMEA video telematics experts today to ensure your video telematics programme delivers more than just compliance infouki@geotab.com
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