Positive view on dashcam footage for coaching (Q6 - valuable/ acceptable responses combined):
75%
72%
69%
69%
70%
67%
66%
65%
63%
61%
60%
55%
Fig. xx Percentage of respondents answering that they felt dashcam footage was valuable or acceptable for coaching - Geotab Driver Survey
An integral component of a progressive safety culture When fleets introduce dash cameras as part of a broader commitment to driver wellbeing, safety, and support, they can help create a stronger culture of safety across the organisation. Video footage from the cameras can become a core component of driver training, providing the real-world evidence of safety incidents that allows for more productive feedback sessions. This can actively support the drivers’ professional development and improve engagement in improving their safety performance. Gamification of safety performance and positive reinforcement of low-risk driving can be powerful tools to encourage safer driving habits and increase driver engagement. Video footage can then provide valuable context for managers to support their drivers with meaningful, personalised coaching, helping them understand specific safety risks in real-world situations and refine their skills in a supportive, educational environment. In this environment, video telematics becomes an integral component of a wider effort to improve driver safety, reduce stress, and help ensure that drivers return home safely at the end of each shift. Geotab vitality works with video telematics to turn drivers into safety champions The greatest hurdle in fleet safety isn’t only technology, it’s securing driver buy-in. Geotab Vitality solves this by pairing GO Focus video telematics with behavioural science proven at scale across the Vitality Group’s 42 million global members. By scoring daily driving and rewarding progress with cash at 160+ retailers, drivers become active participants. Instead of feeling monitored, operators are motivated to actively improve. In one study, this cultural shift has delivered a 41% behaviour improvement within 60 days and a 22% reduction in collision risk; across high and low performing drivers alike. Because the solution runs on the existing Geotab GO device, fleets can activate it instantly, requiring no new hardware or additional rollout friction.
Last mile dash cam | 12
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