About Geotab
Geotab’s sustainability approach
Environment and climate action
Supply chain
People @ Geotab
Data security and management
Appendix
Responsible AI Advances in generative AI are changing how we interact with and understand data. At Geotab, we recognise and welcome the transformative potential of artificial intelligence (AI) to enhance our operations, products and services. We are committed to the responsible procurement, development, deployment, supply and/or use of AI to ensure ethical considerations are upheld, AI risks are managed and compliance with emerging regulation is achieved. We believe that responsible AI also means sustainable AI and are monitoring the use of energy and impact. Geotab will monitor the environmental impact of our AI usage and promote the adequate balance between innovation and sustainability.
Ensuring safety, fairness, and transparency in generative AI Geotab signed Canada's Voluntary Code of Conduct on the Responsible Development of Advanced Generative AI Systems , joining a growing community of Canadian organisations committed to safe and ethical AI practices. This commitment aligns with Geotab’s mission to harness data and AI responsibly, empowering organisations to make informed decisions that improve safety, efficiency and sustainability. By embracing this Code, Geotab reaffirms our dedication to responsible innovation that benefits businesses, communities and the environment. Geotab looks forward to working alongside government, industry and community partners to shape an AI-powered future we can all trust.
Our commitment to human-centric AI is exemplified in Geotab Ace ™, an AI assistant designed to democratise data. Ace provides users with a feedback option directly within the interface to further enhance user trust and support continuous improvement. Ace is built with a human-in-the-loop approach, meaning the system does not make decisions or take actions on its own; it empowers users with information and insights to make informed decisions.
Empowering Innovation Responsibly
Augmented Intelligence (AI)
Responsible by design
Human in the loop
Ecosystem trust
Geotab’s AI principles include:
• System trustworthiness • Human oversight and accountability • Beneficence, equity and ethics • Continual learning
Read Geotab’s Responsible AI & Privacy Guide
2024 Geotab Sustainability and Impact Report 42
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