MESSAGE FROM Neil Cawse, Geotab Founder and CEO
Pragmatic sustainability — Evolving our approach in a changing world
When I started Geotab in 2000, the vision was clear: empower businesses with the data they needed to make smarter decisions about fleet management. We started with performance, operations and safety, evolving to meet growing sustainability demands – fuel management, emissions, EV transition and electrification. It is clear that the connected vehicle industry has been fundamentally reshaped by the power of data insights. From cost savings and safety to efficiency and sustainability, data has transformed the management of fleets and connected transportation. Today, Geotab has grown from 2 employees to 2,400, with 4.7 million connected vehicles across 160 countries. We process billions of data points daily, empowering organisations to make informed decisions and drive progress. Geotab has always believed in pragmatic approaches to business challenges. We've learned that progress isn't always linear and a lot depends on organisational goals, availability of solutions and people’s perceptions of real progress. Given the evolving global landscape of increasing costs and new economic realities, it's clear that, collectively, we must shift our approach to sustainability.
Whether it's through efficient route planning, minimising idling and fuel use or strategically replacing a few fleet vehicles with more sustainable options, these actions can translate into reduced operational expenses while supporting environmental goals. This pursuit of cost reduction and efficiency is likely to be the catalyst for change, one that integrates sustainability as a core part of business operations, regardless of external pressures or shifting attitudes. This is a transformative moment. The convergence of AI, deep learning and the availability of massive data sets provides unprecedented opportunities to optimise fleet performance and achieve sustainability goals. Geotab will continue to innovate and empower our customers with the pragmatic solutions they need to achieve both economic and environmental success. Together, we can shape a future where business and the environment truly thrive.
Neil Cawse Founder and CEO
2024 Geotab Sustainability and Impact Report 1
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